In the highly competitive land of yogurt, Müller, a smaller European brand needed a point of view. We created a campaign platform called ‘Yogurt with Benefits’, to emotionally connect with women and differentiate Müller as a well earned reward and helped them launch it successfully in a very short time frame. The result? Sales spiked 21%.
Suave had built its story on price. So when competitors cut prices, consumers were easily lured away because they had no emotional connection to the brand. By targeting moms who felt bad about spending the family budget on their beauty, we turned Suave into an emotional win that let women say yes to beautiful without any guilt. EFFIE Awarded work moved women and moved product.
Even with 75% of women in the paid workforce, families have been conditioned by society to believe that housework is a woman’s responsibility. So much so, that even female breadwinners still do double the housework of men. The result of this is more than gender- it’s about lost income for a family, as the more housework a woman does, the less paid life work she can do.
And the solution is scary simple: When families share the responsibility of housework, women can prosper more at paid work. The family income rises, and the family is better off.
This campaign was created so SCJ, the authority and advocate for family empowerment, would open the world’s eyes to the real economic benefits of cleaning equality.
How will you fill a room with imagination?
Overtake it with a forest of whispering willow trees? Submerge the Lost City of Atlantis inside it. Illuminate it with a mercurial thunderstorm. Timehop it to a page from the Great Gatsby? A room is a blank canvas that begs for a story to unfold. This campaign launched a new line of upscale fragrances from Glade, more high end perfume, less everyday life.
We launched numerous products for the Dove brand, including the Campaign for Real Beauty in the U.S., Deodorant (targeting millennials) and new Bodywash and HairCare products. It was an iconic campaign and to be a part of it's launch of new products for haircare and deodorant was a terrific challenge and thrilling moment in advertising.
Citracal was a brand in transition, looking to modernize themselves and put bone health in the same conversation as beauty. We tapped into the truth that every woman feels younger inside than she really is. Then we brought that truth to life using provocative visuals to flip the stereotype of aging.
This was a campaign to address how the recession created not only a greater sense of anxiety & fear, but a greater level of consciousness across all ages and genders. The creative is bold and honest. Consumers are more awake, alert & aware. We created big, bold, wild postings to tap into the decisions they make with the values they hold dear.
This campaign was created to introduce Nourish On with an inclusive act: an invitation to America to share their wellness goals with us via a tangible list called A Bowl List. It was a proposed effort that is both personal and communal. Special K is going to engage people in a new concept: A Bowl List, a modern take on a bucket list.
Born out of an ad campaign gone awry in 2006, Naughty Betty is our own social expression brand that started with 12 greeting cards and has been growing ever since. We have sold over 1 million cards and are currently in over 2000 stores nationwide and beyond.
This is work was created for BUD LIGHT LIME. The big idea: SEND AN INVITATION TO 20 SOMETHINGS: THIS IS YOUR DECADE. GET OUT THERE AND LIVE LARGE.
Juxtapose beautiful intimate moments with mother and baby against strong language to show how Huggies is the brand for a modern mindset.
We worked on too many Walmart projects to name, but these were some of our favorite spots.
